Digital Marketing is Crucial for Small Businesses: 5 Reasons Why

Small businesses don’t always have to remain small. 

Small businesses don’t always have to have a limited number of customers. 

Small businesses don’t always have to wade blindly through the market due to budgetary constraints.

Small businesses can make it big in the market. Easily. 

Digital marketing is the best and the most affordable marketing tool that can take you places if you’re a small business owner. Here, we give you 5 reasons why you should trust this judgment and why you should immediately draw up a digital marketing strategy for your company.

Reason #1: Be where your customers are

Your customers are online, So that’s where you should be. There’s a very popular statistic that we are going to tell you to prove this point.

The global digital population is 4.51 billion.

The global social media population is 3.6 billion.

The global smartphone population is 5.15 billion.

There are billions of potential customers right there on the internet and if you don’t reach them where they are, you are missing out on a huge chunk of business revenue.

Traditional marketing techniques cannot cover such a wide span of customers but with little to no cost, digital marketing will get you there.

Reason #2: Make yourself easier to be found

The first and the foremost way to look for something these days is through an online search. From schools to hospitals, people search for the best one online. Which means the old ‘word of mouth’ technique or the giant placard method is no longer the best means to reach people.

So imagine if you don’t show up on anything online. You will end up being a digital ghost.

An online presence not only makes it easier for a potential client to find you but it also makes your business trustworthy.

Reason #3: Stay for the analytics

The unrestricted access to numbers is the biggest advantage digital marketing provides. This analysis helps you understand not only what your target audience prefers but also how much of a success your campaigns have been.

With each one of your social media posts or each one of your emails, you get to know who has viewed it, what actions they have taken, and to which geographies your audience belongs to.

Now, this is very valuable information. You can realign your campaigns to meet your audience’s needs. You can also avail the powers of retargeting, which allows you to target the customers who have shown an interest in what you have to offer but haven’t quite taken the next step yet. 

Reason #4: Reap a higher ROI

Digital marketing is comparatively much cheaper than traditional marketing. For a few thousand rupees, you can have a global audience, which is quite unthinkable with legacy models.

If you’re a beginner, try out a month or two without putting in much money into digital marketing and you will still see results. Organic search still dominates internet traffic and you are bound to garner interest in your target audience. 

Paid campaigns are, of course, really effective but don’t underestimate organic traffic as well. With the right content and SEO, you can reap the benefits of organic traffic too.

Digital marketing is an easily scalable option as well and any company of any size can go for it.

Reason #5: Disseminate your content and communication easily

Digital marketing is done on multiple platforms with multiple tools. This gives you the advantage of communicating with your customers in multiple ways. 

You can distribute your content effectively through different channels like social media posts, email updates, blogs, and YouTube videos. Different people follow different habits of content consumption and this dissemination ensures that your product reaches everyone.

Once again, analytics and the related tools will help you understand which types of content do well in the market and you can focus on that particular type to get your voice across.

Once you have decided to adopt digital marketing as a mainstay in your marketing plans (and you should because online is everyone is), you need to focus on your strategies and campaigns. It’s always better to get expert help for this from players who already know the field. Econz Digital is chosen by brands from multiple verticals for creating brand strategies, and strategies on social media and email marketing, and content marketing. Contact us, and we will be happy to help you out as well.