5 Ways to Promote Your Brand Through LinkedIn Stories

LinkedIn Stories, introduced a couple of months ago, can be considered the last in the race. After all, Instagram and WhatsApp had already introduced this feature a while ago, to great success. 

But LinkedIn is not Instagram (not yet). It stands out as being the 706 million-strong professional social network where you can talk about your company, your products, and all things professional, freely.

In its blog introducing Stories, LinkedIn said that the feature is meant to share “lightweight conversations related to your work life.”

The 24-hour lifeline that LinkedIn Stories carry doesn’t mean that you can’t share something worthwhile. It can be a very crucial platform to promote your brand. How? This is how.

Sneak peek into the company culture

The length of anything that goes on Stories – videos, photo collections – will be 20 seconds. So how do you talk about your company culture in such a short time? By showcasing your employees. 

Give them the platform to express their views and their experiences in the company. Since it is 20 seconds, they can focus on one particular experience or incident, which will show the audience what your company culture is like. This can be subtle branding as well.

Another way is to capture a team achievement or celebration that shows the unity and collaborative spirit of your team. 

There are other means as well. As a leader, talk about the multiple values and philosophies of your brand through examples and incidents, in a casual, trustworthy manner. People tend to believe you more if the video comes across as done at the spur of the moment because they know it hasn’t been doctored.

Customer testimonials

If you use it wisely, this can be the ideal customer success story content you can create.

It’s true that data and numbers are essential to create an impact on your audience. But never underestimate the importance of a personal video where a human being talks about what they think of a particular brand.

Capture the stories of your happy customers on LinkedIn because a 20-second video will always have more audience than a long PDF. Testimonials are recommendations for your brand and there are so many decision-makers on LinkedIn, literally millions of them. What better way to influence them than through an extremely short video of an already happy customer?

It is human nature to listen and be influenced by someone you can relate with. And that’s exactly the part of human psychology that we cater to when we put up a customer testimonial as a LinkedIn Story.

Leaders’ Q & A session

If you’re a leader, then you inevitably come with certain gravitas and influence. Make use of that.

Create a short Q & A session where you answer important questions about your product. Be sure to stick to the ones that the audience would want to know. Keep the answers short, simple, and easy to understand. You only have 20 seconds. So measure your words carefully.

You can even identify a few questions and address them one by one, creating a Stories series. This will ensure that you garner a steady audience. 

What’s more? You can inspire engagement by asking your audience to ask questions they need answered.

Influencer Q & A session

Influencer marketing is still in style. Take advantage of the trend to create influencer Q & A videos.

Just like leaders’ Q & A videos, ask relevant questions to an influencer of your industry and share their wisdom to your audience. This way, you capture the attention of your audience as well as your influencer’s audience as well. That’s a pretty large audience!

Here again, you can ask your audience to contribute their questions, which you can make into a series. Even if each of them last for only 24 hours, the content will truly be worth it.

Product features

This is one area where you have to be a little cautious. If something comes across as too much of a promotion, chances are the audience interest will wane. 

There are multiple ways you can circumvent this dilemma. Talk about how your product addresses a unique challenge. When you do, ensure that you are engaging, honest, and casual in your delivery. 

Anyone who knows the product well can create a LinkedIn Stories video. In fact, it is always better if the person who does it isn’t a CXO. Like we said earlier, people tend to believe people they can relate with.

Tell your story

These are the 5 ways through which you can promote your brand through LinkedIn Stories. This feature adds to the multiple ways you can set up a thought leadership presence on LinkedIn. If you find this all Greek and Latin, not to worry. Econz Digital holds the right strategies for each brand to help them establish a thought leadership presence. And we’re sure we can help you too. So don’t hesitate to contact us. It’s time to tell your story.