Six Simple Rules to Get Your Content Right on Social Media

What does it matter if you make a mistake on one of your social media posts? Or miss one relevant topic altogether? The world of social media anyway works on low attention and short life spans. Right?

Wrong.

What you do on social media and how you do it affect your brand.

As such, how you utilize each social media platform and the strategies you undertake for them must be the result of a good amount of thought and intelligence. 

You need a well laid out plan and a captivating style to lead your audience into taking that action you want them to.

1. Define your goals

Your social media strategy for all platforms must align with your larger goal. You can have a monthly objective or a six-month objective. Whatever the duration, the strategy you define must have that specific objective as the end result.

This makes it easier for you to come up with a content strategy as well. It helps you narrow down on the content you want to promote. And what’s more, properly defining a goal will help you with the final analysis by helping you map your ROIs clearly.

What works and what doesn’t work becomes clear when you have a clearly defined goal. And when things don’t work, you can do a little course correction and redefine strategies instead of just operating in the dark.

2. Do your research

No matter what your strategies are and no matter which platform you affiliate with, you cannot underestimate the value of a thorough research. Understand your peers and their strategies they implement to get across their audience. This will give you an idea of what goes on in the social platforms.

Study your audience as well. What do they respond to? What do they hope to get out of a social media platform? 

Your social media posts need to be relevant to your audience because let’s face it, why else should they care? Focus on one or two of your audience’s current needs and build your content around that.

3. Find your voice

Every brand has its own voice. But when it comes to social media, you need to adapt your voice to the audience as well as the platform. This might sound tricky but it’s really not.

For example, on LinkedIn, you adopt a more professional tone compared to Twitter. Even global brands like Google are known to crack a joke or two on Twitter while staying professional and sober on LinkedIn.

B2C brands these days are having a field day on social media platforms. Brands like Swiggy and Zomato have gone wild with witty and contextual content on all platforms and the crowd’s loving it. In fact, their push notifications and emails make our day!

So, find your voice. Or rather, find your voices. And click with the crowd.

4. Stay positive

For your audience to feel comfortable with you, try being positive in your posts. This doesn’t mean that you only use happy words. Au contraire. Be optimistic in your content. This is where your creativity should kick in because not all situations are tailor-made for optimism.

Think back on the pandemic days. It was definitely a time of gloom and doom for us and yet, did your favorite brands ever try to bring you down? Remember Nike’s ‘You Can’t Stop Us’ ad? Breathtaking! Pandemic closed down the world of sports and yet, Nike found a way to cheer us up by being optimistic.

Another example. No one can put a positive spin on poverty or racism. But you can spread positivity by telling your audience what you have been doing to tackle these issues. You can highlight your CSR activities or your diversity hire programs and let them know that negativity doesn’t stand a chance with you.

5. Be a grammar Nazi

This one might not sit well with most of us. But for you to be taken seriously, it is imperative that you pay attention to what you’re writing. Typos and grammatical errors never sit well with anyone. They bring down your credibility as well, no matter how much we hate to admit it!

You can rely on tools like Grammarly or a good old-fashioned proofreader who has an eye for catching other people’s mistakes. Keeping your content short and simple will go a long way in reducing grammatical errors.

So be a Shashi Tharoor and kiss subject verb disagreements goodbye; there’s no shame in that.

6. Always have a CTA

When you write, write with intent. What do you want your audience to do? Do you want them to purchase your product? Do you want them to take positive action against a certain issue? Or do you simply want them to know that you are simply there?

Whatever your goal is, make it visible and apparent in your social media content. Don’t let anything just hang in the air. Be crystal clear on what your call to action is.

Know more, contribute now, download our ebook, whatever it is, spell it out. If a customer keeps getting confused about what your ultimate goal is, chances are that they will stop spending time on what you have to say.   

Write away now!

With these six simple rules, you can come up with clear, concise copies for all social media platforms. In a world where human attention span reduces as years go by, rest assured that your content will remain visible, relevant, and loved.

Strategy, content creation, content promotion, social media marketing includes all that. If all these terms and the amount of time and effort they require leave you hyperventilating, well, don’t panic. That’s why we’re here. Econz Digital has been in the game for a while and we know exactly how to go about it.

Reach out to us and we’ll talk.