5 Benefits of Digital Marketing in Logistics

“The virus was there, is there and will be there but what matters is how we use digital platforms.”

The logistics sector is ever-expanding and caters to the needs of every individual. Most logistics organisations use air, ocean, and surface transportation to move shipments and large projects throughout the world which has made it easy for their customers. This demands a digital presence on the internet, which is where digital marketing comes into play.

At Econz Digital, we favour digital techniques over conventional ones in the wake of the pandemic. Digital strategies have also made their way into the logistics industry. For example, social media platforms such as Facebook, Instagram, and LinkedIn serve as a showcase for both B2B and B2C setups to consult your business. A critical criterion is social media marketing, which is a subset of digital marketing.

Are you digitally enabled to meet your customers online?

In this blog, you will know about the involvement of digital marketing in the logistics industry. It shall throw light on the advantages of social media, performance marketing, brand awareness and maintaining a digital presence.

Digital marketing in the Logistics industry

According to Statista, the UK has 94% of active Internet users, with Facebook being the most popular site. Platforms such as LinkedIn, Facebook, and Twitter are great places for logistics companies to find new customers. The first step is to establish your company’s social media presence and post engaging, creative, and interactive content.

Digital marketing can target a logistics audience by using relevant content, appropriate hashtags, and the right keywords. In addition, Facebook Ads, Google Ads, and influencer marketing are employed.

Benefits of Digital approach

            The majority of the population prefers online communication to traditional communication in today’s tech-driven world. Here are a few benefits:

Boosts Customer Engagement

• Customers are reached through a variety of channels, including email, blogs, and social media platforms such as Facebook and Twitter.

Global Reach

• The reach of digital marketing is significantly greater. It can be advantageous for a logistics company to establish connections with other countries for delivery.

Effective Target Audience

• Whether you’re a B2B or a B2C logistics company, a thorough competitive analysis will assist you in narrowing your target audience, which will allow you to create the most relevant logistics content.

Increased ROI

• When you have a digital marketing strategy in place, your revenue per visitor is more likely to increase. As a result, your ROI will improve and your logistics customer acquisition costs will decrease.

Measurable Results

• A Logistics business must track metrics or KPIs (key performance indicators) to ensure it is on the right track. Digital marketing allows you to set goals and track measurable metrics throughout your marketing campaign.

An Add-on about Digital Marketing

            Logistics clients usually check websites and social media for relevant information. For this, web development, SEO and social media marketing are the key factors.

Web Development

• Almost 90% of the population gets their information from websites. It also functions as a review and research tool for the brand. As a result, having an online presence with an up-to-date website is essential.

Search Engine Optimization

• SEO not only drives organic traffic but also potential customers. This can be done in conjunction with blogs, case studies, and other content marketing methods. This category also includes keywords and hashtags.

Graphic Designing

• Digital platforms benefit from appealing images and pictorial representation. As a result, customers are drawn in by these and approach your company.

Econz, as a Digital Marketing agency, has helped several clients improve their social media presence. Sevenseas, a logistics client’s LinkedIn following grew at a 30X rate with three times the reach, and their engagement rate increased to 139.94%.

To summarise, digital marketing in the logistics industry has the potential to increase engagement, reach, audience target, and ROI. Furthermore, employing digital marketing strategies such as web development, search engine optimization, graphic design, and social media marketing will be the cherry on top.