The Econians: The Ultimate Backstory of Our New Mascots

There’s so much that goes behind the curtains. For every post, every creative, and every two words written. For us, every day is a story.

Econz Digital is made up of diverse characters and personalities. Some are easy going, some are stubborn. Some are creative, some are disciplined. Some play by the rules, some paint out of the lines. The combination of all of them makes us a team that just clicks.

Now, you will get to meet a representation of these characters that work behind the scenes and are the brains behind our social media posts, website, emails, blogs, graphics, and more. Because they will be talking to you!

Econz Digital is soon going to launch our video series starring these characters. But before that, let’s tell you a story.

Onward to a New World

It starts with a long voyage. 

Eco, our virtual expert of everything, was in search of a new world where no customer was unhappy. So he braves the waves and fights the tide, onward on an adventurous voyage. It is eventful and dangerous but he doesn’t stop. He’s committed, you see? 

Just when he decides to finally give up and dive back into the depths of the ocean (that’s where he is really from), he hits upon a mysterious island. And that’s how he meets the Econians.

The Econians are obsessed with one thing – customer wow – and they will stop at nothing to achieve it. Committed? Yes. Maniacal? Maybe. One way or another, the Econians ensure that client satisfaction is no joke.

Ready to meet the Econians? Here you go.

Scripti Niti, the Inhouse Scholar

She is the ultimate language guru. Scripti is a well-read, know-it-all who is as inflexible as they come. Ask her to change one word in what she has written, and she will give you the most solid reasons as to why she won’t.

Scripti can be a stubborn grammar Nazi, but she is a kickass storyteller. She can weave a story out of the most mundane facts and make it look interesting and enticing. Scripti is wonderfully articulate and has the right word for every context.

Alex Adobe, the Incessant Scribbler

He is an artist, alright! He is creative, he has all the ideas and he sometimes, he could be a little too focused on his ideas. But what wins his teammates over is his ability to think out of the box and give life to every idea they come up with.

He is highly casual and chill but his creativity negates all that and more. He is a wonderful artist as well.

Chunky Coder, the Homegrown Neo

You will find him forever tired because dear old Chunky is a techie who is awake at all hours of the night. He may talk in syntax, which is why his teammates have trouble communicating with him.

That being said, Chunky is never known to say ‘no’. Whatever the requirement, he will get on it. But good luck making him stick to a timeline!

Strategist Sophia, the Marketing Magician

She is a risk-taker. If she is sure that her strategies are bound to be right, then there’s no backing away from experimenting. Sophia might not always be right, but that doesn’t stop her from trying to solve every problem that comes her way. 

She is a quick-witted marketing specialist who has her own way of storytelling. Sophia always has her ear to the ground, trying to analyze every trend on social media, earning a few eye-rolls along the way.

There’s More to the Story

These are the creative people that make up the Econians. For Econz, they represent the brains behind every idea, the masterminds behind every campaign execution, and the hands that rock captivating designs. 

But they’re not the only ones. There’s our good ol’ dear Eco too, our virtual expert of, well, everything. We know you have met him, so he needs no introduction.

Travel with these interesting characters as they start their voyage through storm and calm, cruising through some brilliant ideas while racing against time to execute others.

Hop aboard!